Quiksilver women’s line concept store

 

QSW Mercer window store

Quiksilver opened a concept store last Friday, February 20, in SoHo, NYC, to showcase its women’s collection. Quiksilver’s women’s line takes over 800-square-feet of the existing Quiksilver SoHo store to create a “boutique-within-a-store” named “QSW Mercer” for its private entrance on the well-known cobblestone SoHo street. QSW Mercer will stock the Quiksilver women’s Spring collection, including a full range of silk dresses and tops, knits, wovens, denim, essentials, organic-cotton tees and handbags co-designed by Lesa Wallace.

 

 The space has a cozy boutique feel with a lounge area where champagne and water is served to customers as they shop, and a Quiksilver women’s personal shopping assistant is on hand to advise on fits, styles and outfit ideas. CC Sheffield, a Quiksilver Woman, supplied eight images that she personally shot, which were blown up and are now on display in the store. The images are a collection of CC’s and represent the various “journeys” that a Quiksilver Woman might be going through.

 

A cozy boutique feel

Handbags collection designed by Lesa Wallace

Spring collection outfits : yellow mini skinny jeans and white cropped skinny jeans

Quiksilver women filming in Gibson studios

This is me (Ellie), Anna and Charlotte filming with the very funny Big Balls Films.com at Gibson studios yesterday. We recorded a song each and the video will be up in a week! This is to advertise our gig on the 12th March at Bush Hall in London. Cant wait!!!

 

Charlotte O'Connor, Anna Leddra Chapman, Ellie Lawson

 

What it feels like wearing a Quiksilver Women dress…

Lauren, in front of the Arlington Theatre

I’m sure I am not the only girl who has dreamed of walking up a red carpet.  What would I wear?  How would it feel to see the scarlet pathway beneath my feet while the cameras flashed?  Well, I recently discovered exactly how it would feel when I attended the world premiere of the Irish, historical surf documentary WAVERIDERS headlining at the Santa Barbara film festival.  The festival is a star-studded event held every year in the beautiful, film and surf-mad town Kelly Slater now calls home.  The same week, Kate Winslet, Penelope Cruz, Clint Eastwood and Mickey Rourke graced the same red carpet I would walk up at the Arlington Theatre; a 2500 capacity movie theatre with stars on the ceiling and movie stars on the giant screen.   

 

The night before, I stumbled across the men putting the name of our film up in lights and felt nervous at the prospect of nobody turning up to watch the film I had written and worked on over six years.  The following night, I slipped on my black silk Audrey dress given to me by the lovely Marta at Quiksilver Women.  The dress is stunningly simple with a black lace inlay and lining.  The design is loose and comfortable with side pockets in which to shove my shaking hands!  I accessorised with black lace stockings, high black shoes, chunky pearls and several deep breaths and I was finally ready to face the huge crowd that had gathered outside the cinema to watch the film.

 

We had won the Dublin film festival so we had faith in our creation but this was the film’s first foray onto foreign soil.  I joined the true stars of the film on the red carpet, Kelly Slater, Keith and Dan Malloy and Gabe Davies as well as filmmaker Jason Baffa, our Director, Joel Conroy and Producer, Margo Harkin.  The trip up the red carpet was both fun and nerve-wracking and I was asked countless times who had designed my gorgeous dress.  Once we were inside the packed theatre and the titles rolled and the atmosphere in the theatre buzzed, I knew we were in for a great night. 

 

The enthusiastic American audience whooped and cheered throughout the eighty minutes, none more so than in the final seconds when Gabe surfed the biggest swell ever ridden in Ireland, which Kelly quantified as fifty feet.  The audience then stayed for a Q&A session, most delighted at having the chance to question their surfing heroes while some writers in the crowd directed their questions at me.  Finally we were set free to party at a local Irish bar.  Believe me, the Irish are born to party and Quiksilver Women aren’t opposed to the odd knees up either!

 

The night was all I had imagined and the excitement was not over.  We had a second sell-out showing two days later and a third on the final day of the festival.  I then returned to the UK to have my jetlag suddenly cured by the news that WAVERIDERS was last night awarded an IFTA (the Irish equivalent of an Oscar) for the best feature documentary of the year.  The film will be released in selected cinemas on April 3rd and who knows, there may be more awards to come?  Hmm, better get myself another dress….!

 

Lauren Davies

 

Jason Baffa (water cameraman), Kelly Slater, Gabe and Lauren Davies, Keith Malloy (pro surfer)

Lauren and Gabe Davies

 

Special thanks to Lucia Griggi for her great pictures

Snow day in London, by Anna

As some of you may know- London was covered in snow recently!!! And with trains and buses and cars not being able to travel- there was only one thing to do instead of go to work/school/wherever everyone needed to be… and that was to go sledging!!!! =)

So we went to the beautiful wield park just outside London- with toboggans, body boards, mats (anything we could slide down a hill on!).

It was one of the funniest enjoyable days! The snow didn’t stop for almost 24 hours ! I had to wear five layers but still looked very glamorous with my pigtails and body board……. :S.

Here are some piccies to prove i can be Extreme Leddra Chapman… enjoy!!

 

Oh Yeh.... Looking Good!!! haha

Oh Yeh.... Looking Good!!! hahaHe should never have ridiculed my outfit... i looked fantastic. :S

 

 

 

My sister in our garden covered in snow!!! =)

My sister in our garden covered in snow!!! =)

Me and alex- just before colliding haha

LOOKING GOOOOD.....
LOOKING GOOOOD…..
... and then not so good... haha

... and then not so good... haha

 

...Either way...A Quiksilver woman should always travel home in style....

...Either way...A Quiksilver woman should always travel home in style....

Literally. had. so. much. FUN!!!! =)

Keep the smiles coming!

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“C’mon girl, it happens to all great writers at some point in their career”, were the words I was trying to reassure myself when I failed permanently in generating inspiration for my new blog entry about a week ago. It might have something to do with the fact that I am neither a great writer nor experiencing something close to what you could call a career, but not even the ass kissing thought from above managed to trick my mind and convince it that this was only a short-termed state I would get over sooner or later. I was facing the first continuous writer’s block in my life as a blog writer and there was no way out of it.
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Somewhere between tearing out my last hair and jumping off a bridge the thought of my upcoming four-week-trip to the land of the plenty called United States of America kicked me out of the circle of potential suicide bombers back into the company of the happy people I usually belong to. High above the Atlantic Ocean on the way to my final destination Seattle, I said to myself, would I be able to find the inspiration I didn’t succeed to hit upon in the depressing grey of Switzerland’s lowland winters.

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Ela waiting for her Greyhound in Bellingham, Washington... Travelling Obama-Land the eco-way

Ela waiting for her Greyhound in Bellingham, Washington: Travelling Obama-Land on the eco-path!

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Well, how wrong can one be! The view out of an Airbus 333 flying a couple of thousand meters above the Atlantic might be wide and endless but not any more inspirational than the miserable taste of the foggy soup Zurich is flooded with three months straight in winter. Not coming across any brainwave as the flight time crawled by, my frustration slowly climbed back to the level where it was before and the nervousness about the blank word file became more intimidating with every other mile this disappointment of a plane got closer to my first stopover Chicago.

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By the time the Airbus landed, the word file that was still blanker than a freshly washed white linen cover and the big female butt next to me that woke up timed with the landing and wouldn’t stop blubbering in the most annoying American girlie slang three octaves higher than what European ears could stand, were provoking me so intensely that I was already willing to fly back to Good Old Europe again before even having arrived at the gate. Eventually approaching the costums check and passport control, my mental conditions were situated right next to total indifference to the lady officer (that according to the name plate on her chest was called Jones) letting me pass this border steeped in legend or not. No longer expecting the inspirational strike at all, this was where it all came down: Handing Jones my passport over the desk, she raised her head and gave me the biggest and warmest smile I ever got crossing any border in this world. “Welcome to the US”, she warbled towards the enchanted me being quite sure an undercover informer would come to arrest her the next second and accuse her of aimless flirting with part-time frustrated 22-year-old Swiss misses.
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I am glad this didn’t happen. It would have been a shame about Jones. She definitely formed the most beautiful flower in the row of the costums officers and much more important, her smile eclipsed the wide and endless panorama high above the Atlantic Ocean by far showing me that it wasn’t the big things we should be after to find inspiration but much more the little gifts our everyday lives offer us naturally. Little smiles that make you get over writer’s blocks, blank word files and trebled voiced American butts immediately.
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The world should contain more Jones! Keep the smiles coming,
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Ela (literally Americanized…)
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Written by Ela in: Ela, Quiksilver Women | Tags: | Leave a comment

Charlotte’s gig at Hoxton Bar - 12 / 02 / 09

 

 

Charlotte O’Connor will be performing at Hoxton Bar and Grill, London, this thursday coming (12-02-09), starting @ 7:30pm.

 

Come to see the Blackburn Beauty on stage !!

Check out the E.P.I.C girls !

Having first bonded over their love for music, Tenille and Alexi later came to find that their vision for the world and long-term goals were also similar. While watching a  program about the growing problems in Africa, they came up with the idea of E.P.I.C (Everyday People Initiating Changes) and the concept that people of every age, race, creed or social status have the ability to change the world for the better every day in whatever they choose.

 

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2009 : Quiksilver women on the road

Written by QSW in: Quiksilver Women | Tags: | Leave a comment

Ellie’s gig - 4th February - Dublin Castle (Camden)

Come to see Ellie performing at Dublin Castle (Camden), 4th February 09 !

 

(Ellie's Photo : Juan Fernandez)

Written by Ellie in: Ellie Lawson, Quiksilver Women | Tags: , | Leave a comment

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