Having wrapped up the Quiksilver Women’s Launch at Bloomingdales, I felt it would be fun to share with everyone who wasn’t able to attend the event, the in’s and out’s of the Personal Style Guide! So here is a peek inside, which should get you excited to start dressing up your spring looks.

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Signature style is what sets apart that one woman in the room and makes her impossible to ignore.  She is not just wearing the latest fashion, but is wearing something that is “so her”.  She has a defined, unique sense of style that transcends time and trends.  She is inspired by art, music and travel, and she pulls it all together with a laid-back, beach-born attitude.  She is an “it girl”; an icon-in-the-making.

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The Quiksilver Women’s brand celebrates that spirit of creative, sexy and effortless style. Here we explore three signature styles that make the Quiksilver Woman.

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Are you a Coastal Wanderer, the Downtown Rocker or the Pretty-Tough M.O.D?

Coastal Wanderer

Coastal Wanderer style is about carefree exploration, mix-n-match, beautiful imperfections, beach-in-your-blood and the perfect mix of earthy and luxurious.

Pretty Tough Jeans,Chancery Lane Tank

Soundcheck Button-up, Bancroft Road Skirt

Downtown Rocker

Downtown Rocker style is all about D.I.Y. and devil-may-care: skinny stripes, over-sized tanks, studded jeans, wearing your favorite threadbare tee, stealing your boyfriend’s shirt, piling on the accessories and throwing on some black boots.

Wonderwall Tank ,East End Hoodie, Crazy Love Shorts

M.O.D. (Model off Duty)

Models off duty just have that certain innate sense of style..it is all about nonchalant chic, equal parts independent cool and feminine pretty, effortless and sexy with a tough creative edge.

Knockout Jeans, Seven Dials Cardigan, Songstress Tank

Coldharbor Lane Dress

We just wanted to take a moment to share with you, dear readers, a bold and obvious truth:
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Music is amazing

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As a source of motivation and inspiration, Music is always there to give. As we make our grueling commutes and pyche ourselves up for the tasks each day requires of us … as we launch ourselves into each new day, each new design season, each new adventure — music provides a wealth of mood and vibe to guide and inspire. Old favorites and new discoveries are in our ears to aid us along as we work though each design, or fulfill the mudane tasks that are required to make each design come to life. Music is a motivator, a positive force that pushes us forward towards our goal of creation. It has so many forms and diversity, so many layers and emotions … it has something to move everyone — both emotionally and physically.

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Here are but a few of the sonic tidbits that we have stumbled upon lately, that are killing us with their musical genius. Check ‘em out …

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Quadron/ Average Fruit:

Egyptian Hip-Hop/Heavenly:

The XX Remix Florence and the Machine/ You’ve Got the Love:

Charlotte Gainsbourg (with Beck)/ IRM:

Look who we spotted in QSW; Minnie Driver enjoying some fun in the sun with her little boy and wearing the La Luz Dress from Spring 2009 collection!  If you didn’t manage to grab the dress first time round don’t fret, you can find it in our new Spring Summer 2010 line. It’s called the Emmanuelle Dress and looks great paired with the Arena vest for a smouldering summer look that will take you from day into night.

Minnie Driver wearing La luz Dress from Quiksilver Women's Spring 2009 Collection

Emmanuelle Dress in Platinum / Arena Vest in After Hours Black from Quiksilver Women's Spring 2010 Collection

Photo : Timo Jarvinen

Our very own Quiksilver Woman Bara Prasilova has been nominated as Photographer of the Year in the final round of the Czech Grand Design Awards 2009.

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Prague based photographer Bara has been selected for this prestigious award on the basis of the beautiful images she snapped of our other Ambassadors wearing the Quiksilver Woman Collection, and for a series of images taken for Esprit LN and the Krehky publication.

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You can vote for Bara on the Czech Grand Design website, and we’ve got our fingers crossed whilst we wait for the results which will be announced on March 6th.

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Good luck Bara !

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By Ruth Carruthers, QSW Ambassador

Photo: Bara Prasilova

Photo: Bara Prasilova

I have noticed a recent pull towards slouchy, distressed denim. It seems skinny is sticking around.. but I am ready for something new and fresh. A denim that gives off that easy, no-fuss appeal.

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With this new craving, I can’t stop looking for new ways to style a pair of boyfriend jeans. Now, let me preface my next sentence with this statement – I am a sure-fire heels kind of girl, and by heels, I mean platform “how high can you go” – so the shocker is that all of a sudden I also want to wear trainers. I know, crazy.

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It just seems like the perfect thing to add to a pair of the Quiksilver Women’s Vagabond boyfriend jeans, and while I am at it – why not throw in a hoodie, denim shirt and tweed jacket. It’s all out boy.. and I love it!

Even though new Spring product is just hitting the shelves, we are looking a few seasons ahead and lemme tell you- we can hardly wait! Here’s a sneak peek to tide you over…

You can download Leddra’s music for free from http://music.quiksilver-women.com/ or else her music is also available on Itunes.

Live from the blue carpet at the premiere of Kelly Slater’s new movie “The Ultimate Wave Tahiti” on a chilly night in Los Angeles. The evening was perfect and we were there to catch the fashion happenings as they stepped and repeated!

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The night brought out the effortlessly beach chic women and we caught every moment, and the highlight was a one-on-one with Kelly Slater and his beautiful girlfriend Kalani Miller. Stay tuned for broadcast!

As previously mentioned, I have been hard at work producing a photo shoot for B. Jones Style, which showcases what I do as a personal stylist. Yesterday was the big day – and the result was picture perfect.

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I had an amazing team working with me, and I am so thankful for everyone’s contribution.

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The purpose of the shoot was to capture three of my clients in their now very signature looks. It was blast to see all of them in a room looking oh-so-chic but very different. Style at it’s best!

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More to come on the days events, but here is look from behind the lens.

We, the three musketeers of QSW design, are in a creative state of mind, just coming out of an intense period of designing for next spring’s collection.  Here’s what’s on our minds for right now:

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Legs, well, she’s a sucker for stripes — aren’t we all?  Something about her inner Parisienne …  and stripes + a unique details like the twisting stripes = true love:

Check out the QSW St. Mary’s dress, too :

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Blond is up to something … plotting the perfect thing to wear at the first sign of spring weather this year:  this sick pair of modern-and-70’s-at-the-same-time  platforms with dirty-and-destroyed denim bellbottoms like our Southbank jeans:

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And MB is feeling this:

out the scissors for a little rainy-day DIY.

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See ya next week!