
“Ohhhh, I love the ocean and all those pretty, pretty things,” sing the opening lyrics of Josh Rouse’s song Lemon Tree, which accompanies the QSW Spring 2011 video.
.
These words are an instant hook for someone like me who grew up by the coast, and I’m really excited that QSW is making a return to the sea after a couple of seasons in the city. In addition, since I dabble in surfing when I get the change I’m also pleased to welcome world champion surfer Steph Gilmore into the fold of fellow brand ambassadors.
.
But behind the waves there are woes. The ocean is in deep trouble and we all share the blame. From oil spills to over fishing, sea level rise, ocean acidification and plastic pollution nearly everything we do on land creates a demand that impacts on the sea, whether that be through consumption of natural resources or waste disposal.
.
As humans we tend to have an ‘out of site, out of mind’ mentality, but fortunately there are people, publications and organisations out there who are bringing our attention to ocean issues through creative campaigns involving film, art, music and drama.
.
One powerful example of this is Water, a recent theatre production showing at Kilburn’s Tricycle Theatre in London, which addresses the way in which climate change is affecting the ocean, presenting many challenges for mankind both now and in the future. As one of the characters in the play relays to the audience: “How successful we are in our reaction to these challenges may rely on our ability to be like water… to reach beyond ourselves and bond with those around us. But are we capable of doing so? Or are we destined to be increasingly solitary, alone and un-bonded? Constantly pushing further and further as individuals, placing the planet on which we live under intense pressure. Leaving us unable to connect both with each other and the world we live in.”
.
For me this statement holds true, not just for the way in which we tackle climate change and other issues affecting our seas, but I also believe it’s the approach we should be using to overcome every challenge facing society today.
.
This year the population of our planet is set to hit the 7 Billion mark, but instead of seeing this as another test for mankind and this finite planet we live on, let’s embrace that number, build cohesion with those around us and adhere to the planet we live on.
.
by Ruth Carruthers