Quiksilver Woman of the week : Elodie Bonis

Now with many years of modelling behind her Elodie Bonis, from the famous FORD modelling agency in Paris, is as independent and committed as ever.  Her dynamic image has lent itself to many different designers and cosmetics brands, and she continues to flourish in her job with the enthusiasm of a child.
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Fervent about fashion, art and communication, it’s through travel that Elodie has developed a passion for anthropology and a keen taste for change, with her heart devoted an immense love to all the wealth that can hold each trip.
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Being spontaneous, this young woman tends to an ideal that has always been dear to her: a commitment to human beings and nature.  And having an adaptable and eclectic taste, it is with the brand Quicksilver Woman that Elodie has found harmony between her mindset and the way she likes to dress.

Photo : Mathieu Bardelot

Indépendante, engagée, humaine, Elodie BONIS de la célèbre agence de mannequin “FORD” à Paris, compte désormais de nombreuses années de mannequinat derrière elle. Elle a prêté son image à différents créateurs et cosmétiques et continue à s’épanouir dans son métier avec ce même cœur d’enfant.
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Passionnée de mode, d’art et de communication, c’est à travers ses nombreux voyages qu’Elodie à développé un goût aiguisé pour la différence. Cette jeune anthropologue dans l’âme voue un amour immense à toutes les richesses que peuvent détenir chaque voyage.
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D’un naturel spontané, cette jeune femme tend vers un idéal qui lui est cher depuis toujours : l’engagement envers l’être humain et la nature. C’est avec la marque QUIKSILVER WOMEN qu’Elodie a su trouver une harmonie entre son état d’esprit et la manière de se vêtir.

Quiksilver Woman of the week : Emma Pierson

Photo : Andrew Leo

Emma Pierson is an English actress born in Plymouth in the UK. She started off professionally when she was 16 and since then she has never looked back. Emma is well known for her role as Anna Tornton Wilton in the British television drama Hotel Babylon. She has also appeared in many television programmes such as Little Dorit and Charles II. Just check out her busy CV. We caught up with that talented actress as her new show Money was coming out.

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How and when did you get started as an actress ?

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I’ve always wanted to be an actress. I started off when I was 10 in an amateur dramatics group. At 14, I auditioned for a bigger local play and finally played a lead rôle in a short film. At 16 when it was finished, an agent spotting me in that and I signed with him, moved by myself to London where I had a small part in a film. Then, I landed a part in Grange Hill, which was my first proper role.

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What was your first leading role ?

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I’ve always been very fortunate to have substantial roles. At the beginning of my career I did a lot of comedy where I would be one of the main 6 characters. Playing Justine in Bloodlines would constitute as being my first major leading role. I do feel that I was lucky to have been able to learn in smaller roles earlier in my career. And as my confidence and skill grew it meant that the size of the roles did too.

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How does your role hunting look like ? Lots of castings I guess ?

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It’s a different process for each job based on the genre of work and/or the size of the production. The things that are offered are lovely but its often the jobs that you have to work for which are the interesting ones you want to do. I have a fantastic team of people who find and sort the work thats out there. Unfortunately the recession hit the entertainment industry quite hard and the quality of work that has been being produced was quite safe and uninteresting. I just want to be a good actress doing good work, so I’ll happily sit out and wait until that is available. I was very lucky that I was able to still work on a quality production, Money which just went out on BBC 2. But there are a few exciting projects that are in développement at the moment that I can’t wait to get started on !

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When you started, were you able to choose your roles or did you accept everything ?

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An actor doesn’t so much get to choose which work they want to do, but what work they don’t want to do! As you learn and find out what your strengths are, what interests you then you can start to tailor your choices. I’m very particular about what I audition for, it has to capture me, to make me really want to play that role, be part of that story or work with that director/actor etc…

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Emma wearing the Gower Jacket - Photo : Andrew Leo

Could you describe a typical filming day ?

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A typical filming day starts early. You will be picked up by 6am - people think it’s because of the glamour of acting but they only send a car to make sure the actors get there on time because filming is so expensive that they can’t risk delays! Then you go through make up, hair and wardrobe, and you go on set at around 8am. You block out the scene on set, rehearse it. Then you block it out with the camera’s, sound etc… After that you start filming. A day ends at around 7pm after getting all of your costume off. When you get home…you start working on your scenes for the next day and it all starts again!

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How do you prepare yourself for a film day ?  Except for learning your script of course?

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Well I often train like a mad woman. I tend to give myself a little break in between jobs but before filming I will get very strict with my regime! In terms of getting ready for the actual role I will do as much research as I can to make sure I’m educated about the world I’m stepping into. Sometimes I may be doing an accent or changing my voice, so I’ll work with a voice coach. Then there is the physical look of the character ; I’ve never look the same twice for a role so I’ll have my hair dyed or cut or extended, maybe get fake nails, tan, or stay out of the sun. I do love the preparation as thats when you start to leave yourself behind.

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Could acting lead you to other aspects ? I mean screenwriting or production ?

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I hope so! I love acting but I have fallen in love with other aspects of the entertainment process. I would love to write or to direct and make my own films. I do feel very fortunate to be in an industry that I love and where there are so many wonderful facets. So we’ll see what the future holds.

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Is there an actor/actress or a screenwriter you would like to work with ? A childhood dream ?

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I wouldn’t even know where to start in answering this! There are so many fantastic, talented, inspiring and purely amazing people out there that I would be here for days if I reeled off a list of names! I have dreams within comedy, drama, action, animation, musicals. There are so many producers, directors, writers, actors that I would love to work with. From theatre to television to film, all I know is that I want to carry on doing work that I can feel proud of. Just being an actress is a childhood dream come true and I don’t know an actor out there who doesn’t secretly harbour a little dream of hanging out with a small fellow called Oscar!

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To finish, what advice would you give to aspiring actresses ?

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Hmm…this is a hard one! Firstly, I guess be realistic with yourself! Secondly, don’t do this for fame…that will only lead you to make the wrong choices and will not bring longevity. The other motive you need to scrap from the outset is money! This is not a career to do if you want to be wealthy because there is very little money in this industry. Of course there are actresses who get paid millions, but that is very much the minority case. You need to have a pure determination as you will be knocked so many times, a thick skin to deal with those and drive to get yourself back on the road and keep going. It is a tough job, but if you are good and if you’re strong then it can be absolutely fantastic! Good luck!

Emma wearing the Desert Flora Shirt - Photo : Andrew Leo

Quiksilver Woman Of the Week: Lauren Davies


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Lauren is a novelist and screenwriter who published 3 novels under the name LAUREN MCCROSSAN – Water Wings, Angel On Air and Serve Cool – before writing as LAUREN DAVIES the multi-award winning documentary Waveriders and most recently Cloud 9 about the 9-times world surfing champion, Kelly Slater. Lauren began writing for magazines while working as a lawyer after graduating from Trinity College, Cambridge. She then chose to pursue her dream career full-time when her first novel was published by Time Warner paperbacks in 2001. Lauren is currently writing a film adaptation of Water Wings as well as a new romantic comedy novel and a television series. We bugged that talented writer to tell us more …
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Lauren wearing the East End Hoodie from the Quiksilver Women's Spring 2010 Collection. Photo: Timo Jarvinen

Lauren wearing the East End Hoodie from the Quiksilver Women's Spring 2010 Collection. Photo: Timo Jarvinen

How and when did you get started as a novelist?
I think my talent for writing was there from the moment my mum taught me to read and write and books were always my escapism. I used to hide under the covers in bed as a child and read with a torch. I dreamed of writing a novel but I thought Law would be a more secure career, so I did a Law degree and a Masters at Cambridge, then Law School before becoming a corporate lawyer in London. I learned important skills, which I have carried with me into my writing career, but I hated the job. My husband, Gabe Davies, encouraged me to begin my novel and I then took the plunge and left Law to try and find a publisher. After two years of working in quirky jobs to make ends meet, I sent my book direct to Time Warner. Within a week, I had my first two-book deal. That was a life-changing moment.
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How did you go from novel writing to movies, documentaries and TV show writing?

I was in Ireland writing my novel ‘Water Wings’ and met the Irish Director, Joel Conroy. We started talking about a film idea and I helped him write the first treatment. ‘Waveriders’ became a passion project and took 7 years to complete. We then won the Dublin Film Festival and many other awards, so we knew we had done something right! The highlight for me was winning the Surfer Poll in America as we were the first Europeans to do so. I then met Nicolas Dazet in Hossegor and we talked about a film project, which became ‘Cloud 9’. I’m now writing for a film company in London and I was approached in LA to write scripts. Really it has been about forging relationships with people I enjoy working with. Filmmaking can be stressful at times so we have to have fun as a team along the way.
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Lauren wearing the Karma Jeans and the East End Hoodie. Photo: Timo Jarvinen

Lauren wearing the Karma Jeans and the East End Hoodie. Photo: Timo Jarvinen


Describe a typical day in the life of a screenwriter?
I have breakfast, walk my dog, then settle at my desk with a coffee and get to work. I do have quirks. I can only concentrate when my office is tidy and I can only listen to Coldplay, Jack Johnson and Ben Howard. Their lyrics inspire my mood for writing. Often I surf in the afternoon and then work into the evening. When I am travelling, I love to write in cafés where I observe people and write longhand. Sometimes I have two different jobs to do in a day, so I may write book chapters in the morning and then film scenes in the afternoon. The fun part of the work comes when I get to leave my office and glam up in a Quiksilver Women dress for the film premiere!
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What is the difference between being a novelist and being a screenwriter?

As a novelist, I am working alone with my imagination, so it can sometimes be a lonely existence. You do have to be disciplined and passionate about the book and its characters. Screenwriting also involves the long hours in front of a computer but I work in conjunction with a Director and sometimes a whole team. Respecting each other’s opinion and sharing a vision is important. Screenwriting is a different art form, as one has to be much more succinct with the language. I did a screenwriting course and I study films and read scripts constantly. I love the fact that I can buy books and watch movies in the name of research!
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Is it harder to succeed as a screenwriter or a novelist?
I’m not entirely sure as I have thankfully had relative success in both but the book world has become tougher. There are fewer bookstores and so much rides on marketing and hype. It can be a disillusioning world at times. Writing books is a long process and it’s tough to have written 100,000 words that end up on the scrap heap! With my second book, I had a new editor who kept asking me to make changes until the book no longer felt like mine. Eventually, I threw the whole book in the bin and started ‘Angel On Air’. I think by that point I had written half a million words. I believe every new piece of work should be better than the last, so I am always trying to improve my art. As my agent, once said to me, ‘Just write something exceptional and it will all be fine’. I’m still aiming for that!
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Where do you find the ideas behind your novels? What about your documentaries?

I dreamed all my novels. Often, as soon as my head hits the pillow and the mundane worries of the day start to dissipate, I get ideas. I always get up and write them down in case I forget them by morning. I people watch and I write observational comedy. My latest novel began with the title, which my brother’s girlfriend came up with and then grew from there. With ‘Waveriders’, I brainstormed with Joel then I worked on the story, weaving in the cast and the poetry I chose to add throughout. With ‘Cloud 9’, I was passionate from the outset because it was about Kelly Slater who is a great friend of mine. He has such an interesting character and of course has achieved an awe-inspiring amount in his life, so I wanted to do him justice. Nicolas Dazet and I instantly gelled as a team and inspired each other. Basically, you have to keep your eyes and ears open to inspiration as it can hit you when you least expect it.
Photo: Paul Gill

Photo: Paul Gill


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Surf seems to be your main inspiration. It’s a theme we find as much in your novels as in your documentaries. Why?
My first and second novels had nothing to do with surfing but after marrying a pro surfer, I based my third book on an actress learning to surf. Writers often write about what they know. I also wrote for surf magazines and I suppose along the way I proved I could write about surfing whether it be from a comedic or a technical viewpoint. However, variety keeps the work interesting and I have other passions including football and cycling, which are the subject matter of more recent work. My latest book is completely different again, being a romantic comedy based in the North of England about the economic downturn.
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How do you make the link between your passion for surfing and your job?

After meeting Gabe, I started to travel and surf and I began to understand why it becomes a passion. As well as being a subject I love writing about, surfing is a great form of escapism. When I am in the ocean, I forget about life’s niggling worries. With the cobwebs washed away, my mind is clear to write. I have to be careful to prioritise work over surfing, though, as perfect waves can be a terrible distraction. When I have a deadline and the sun is shining on clean surf, I have to shut myself in my office and force myself to concentrate!
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What advice would you give to aspiring novelists or screenwriters?
Don’t be afraid to dream! If you have always wanted to write then do it. Find the place you are happiest writing, find time and mind space and then go for it. Starting is the hardest thing and I am always full of self-doubt at the beginning of every new project. I never show my work to anyone until I am happy with it, because I feel as soon as someone makes a comment, it breaks the magic for me. We all want to read fantastic novels and watch life-changing films, so if you feel you have one in your head, don’t deny the world; get it out there!

Who said fish scales aren’t beautiful ?


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L'atelier des Dames - Photos: Timo Jarvinen

L'Atelier des Dames - Photos Timo Jarvinen

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Version Française ci-dessous
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With a particular fondness for Brazil in her heart, Caroline Manuel, the founder of ‘L’atelier des Dames’ (The Ladies Jewellery Workshop), discovered a surprising activity in Cabo Frio: fish scale recycling! To improve their standard of living, fishermen’s wives from this historical town in the state of Rio de Janeiro siphon off fish scales from their husbands catch, then use a unique process to work the scales into jewels and decorative items. Drawn to promote this unique craft, Caroline created ‘L’atelier des Dames’ at the beginning of 2008, launching the first costume jewellery brand with an eco-label certification. She was soon joined by her business partner, Quitterie Devilder, in June 2009 and the adventure has been getting more exciting ever since. So impressed by their creations we bugged Caroline to tell us more…
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Who are the people behind L’Atelier des Dames (The Ladies Jewellery Workshop)?
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‘L’atelier des Dames’ is the story of two women; I created the brand in March 2008 before Quitterie joined this crazy venture in June 2009. I’m a blond hair girl who loves vintage stuff, pink, kitsch and sings really bad. Quitterie is a brunette who doesn’t really like pink, but loves anything beautiful, anything classic and peoples hidden charms.
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How and when did this adventure begin?
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During a trip to visit my father, who lives in Brazil, I met the women who create these beautiful items using recycled fish scales. I spent a bunch of time with them from which came the idea to create a rose using the scales as petals. Then I put the rose on a chain and the first long necklace was born. When I came back to France, all the girls (including my now business partner, Quitterie) were jealous of my necklace, so I created L’Atelier des Dames - designed in France, Made In Brazil.
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Why ‘L’Atelier des Dames’ (The Ladies Jewellery Workshop)?
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‘L’atelier des Dames’ is a reference to the all female team that we are; ten women in Brazil, two here in France. We don’t really need men…Well, except to go fishing and bring us back scales that is…
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What is a typical day in the life of a designer?
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Everything depends on the season because we make everything by ourselves. During slack times, we think about new ideas and creations, we make a lot of drawings that often go in the bin and design a lot of prototypes. Roughly speaking, we make mistakes before creating the pieces we love, and sometimes we argue because we don’t have the same tastes at all! Then come the trade shows and distribution of the collection, which is a really hard time - too hard in my mind. To finish, there is the more exciting part: making the press packs, preparing photoshoots, updating our website, building partnerships, organizing shows. Then, of course, the less exciting part: accounting, administration, posting boxes, and sometimes bad meetings with people that are not very kind to you at all.
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What sense of satisfaction does it give you?
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Today ‘L’atelier des Dames’ brings me a lot of little pleasures. My first great satisfaction was when I saw a girl wearing one of my creations. Although, she didn’t know the story of the brand when I asked her if she knew where her lovely necklace came from, but at least she was wearing it I guess… It’s also a great feeling when shops like Franck & Fils and Galeries Lafayette present your new collection to all your girlfriends. The satisfaction of winning a designer contest, to live for your true passion and to do what I want to do is also great.
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What advice would you give to aspiring designers ?
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My first bit of advice is a cliché, but true; “never give up”. Yes, the French administration is long, it feels like it’s never ending and it’s always complicated with banks. What’s more, so many people around you might not understand your concept. This period is definitely the hardest one, winning some recognition and finding crazy people to follow you !
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Particulièrement attachée au Brésil, Caroline Manuel, à l’origine de L’Atelier des Dames, a découvert une activité surprenante à Cabo Frio : le recyclage des écailles de poissons ! Pour améliorer leur niveau de vie, les femmes de pêcheurs de cette ville historique de l’Etat de Rio de Janeiro récupèrent les écailles et les travaillent selon un procédé unique pour créer des bijoux et des objets de décoration. Souhaitant valoriser ce savoir faire, Caroline crée début de l’année 2008 la première marque de bijoux de haute fantaisie labélisée commerce équitable : ‘L’Atelier des Dames’. C’est en juin 2009 que Quitterie Devilder, l’a rejoint dans cette aventure. Rencontre avec cet artisan de la fantaisie equitable …
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Qui se cache derrière L’Atelier des Dames ?
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‘L’atelier des Dames’, c’est l’histoire de deux dames, l’une a créé la marque en mars 2008, Caroline et l’autre l’a rejoint dans sa folle aventure en juin 2009, Quitterie.
La première est blonde, aime bien le vintage, le rose, le kitsch et chante très faux, l’autre est brune aime le beau, le sobre, pas trop le rose et les trucs qu’on ne voit pas sur tout le monde !
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Comment et quand a débuté cette aventure ?
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Lors d’un voyage pour aller voir mon père qui vit au Brésil j’ai rencontré ces femmes qui créaient des objets de décoration en écailles de poissons recyclées. En passant beaucoup de temps avec elles, est née l’idée de faire une rose avec des écailles comme pétales, puis je l’ai montée sur une chaine, le premier sautoir était né. A mon retour en France, après avoir fait de nombreuse jalouses (dont Quitterie aujourd’hui mon associée), j’ai crée ‘L’atelier des Dames’, création en France, fabrication au Brésil.
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Pourquoi L’Atelier des Dames ?
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‘L’atelier des dames’ c’est une référence à cette équipe ultra féminine que nous sommes. Dix dames au Brésil, deux ici en France, en fait on n’a pas vraiment besoin des garçons (bon pour aller pécher le poisson et nous ramener les écailles en fait c’est vrai !).
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Quelle est la journée type d’une créatrice ?
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Tout dépend de la saison de la journée type, car on fait tout nous mêmes. Alors pendant les périodes creuses, on pense, on réfléchit à de nouvelles créations, on fait beaucoup de dessins qui partent à la poubelle, on fait beaucoup trop de prototypes, bref on se trompe avant d’arriver à ce qu’on adore et des fois on se bat un peu l’une contre l’autre car nous n’avons pas du tout les mêmes goûts.
Puis pendant les salons et le démarchage, on passe au côté commercial, beaucoup trop dur à mon gout ;o) Mais bon il faut vendre ses créations pour vivre, ce n’est pas nouveau !
Et puis après il y a tout le reste, tout ce qui est super sympa : faire les dossiers de presse, shooting photo, mise à jour de notre site internet, faire des partenariats, des défilés… Et puis le côté beaucoup moins sympa : la compta, l’administratif, la poste et les mauvaises rencontres, les gens qui ne sont pas gentils du tout avec vous !
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Quelle satisfaction cela t’apporte t’il aujourd’hui ?
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Aujourd’hui L’atelier des Dames m’apporte de nombreux petits plaisirs ;o) Mon premier vrai plaisir a été lorsque j’ai croisé une demoiselle qui portait l’une de mes créations, bon elle n’avait pas retenu toute l’histoire quand je lui ai demandé d’où venait ce magnifique sautoir, mais au moins elle le portait ! Ensuite évidement, il y a toutes les autres satisfactions, celle d’avoir des magasins comme Franck & Fils, Galerie Lafayette, celle de présenter ta nouvelle collec à tes copines sous un thème de soirée entre fille, celle de gagner des concours de créateurs, celle de vivre de sa passion, celle de se dire je me donne les moyens de ce que je veux faire…
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Quels conseils as-tu à donner pour les apprenties créatrices ?
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Je leur donnerai le premier conseil cliché mais vrai : « ne vous découragez pas ». Alors oui, l’administratif c’est long, les banques c’est compliqué, les démarches sans fin, et l’entourage ne comprend vraiment pas toujours cette décision folle qui un jour nous passe par la tête. Cette période là est la plus dure, acquérir un peu de légitimité pour faire valider son projet, trouver des fous pour vous suivre !

Quiksilver Woman Of the Week : Laure Dall’Erba from Motus & Bouche Cousue

(Version Française ci-dessous)

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Simultaneously tough and gentle, Laure Dall’Erba is a young 28 year-old designer.  Born in Paris, she moved to the Basque Coast as a teenager.  Very early on, her passion for fashion and handbags in particular led her to create her first designs, which she made solely for her friends.  But the working magic and the adventure did not end there… In 2007, Laure launched her own brand ‘Motus & Bouche Cousue’ (‘Mum’s the Word’), a kind of Tinkerbell universe laced with a rock and roll attitude.  We met with the young talented designer…

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Laure is wearing The Sound Check Shirt from Quiksilver Women's Spring 2010 Collection Credits : Timo Jarvinen

Laure is wearing The Sound Check Shirt from Quiksilver Women's Spring 2010 Collection. Photo: Timo Jarvinen

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Who is the person behind ‘Motus & Bouche Cousue’?

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My name is Laure, I am 28 and I was born in Paris. I have lived on the Basque Coast since the age of 15 and for the last 3 years I have been pursuing my childhood dream via my brand, Motus & Bouche Cousue.  When I get up in the morning, I realise how lucky I am to be able to work for myself, and to make a living out of my dream.
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How and when did this adventure begin?

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Having studied business and after several work placements, I wanted to get closer to the products and to assert my passion for couture.  I decided to put together a dossier and do a fashion course.  So at 23 years old, I went back to school with kids of 15 and 16!  It was a tough test but I nevertheless achieved a BEP in fashion design by the end of the year.
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With my BEP in my pocket, I drew up my first designs that I reserved only for my friends.  Encouraged by the people around me, it was in October 2007 that I decided to go one step further and launch my own brand.  I was a sales person in a show room at the time, taking orders for clients of the notable brands, Tara Jarmon, Bensimon and IKKS.  I negotiated with my employer to put my own brand among the others and I then noted with pride my first orders for my brand, Motus & Bouche Cousue!

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The magic now working, I started to think more and more about this venture and I finally decided to leave my job and to devote myself entirely to Motus & Cousue.
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Today I am no longer at the start of a beautiful adventure but Motus & Bouche Cousue is the fruit of a long labour, with a lot of perseverance.  It has not always been a rosy journey but it reflects my desire to pursue a childhood dream.

Photo : Timo Jarvinen

Photo : Timo Jarvinen

What drove you to create your own brand?

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I created my label thanks to the people around me who believed in me and always supported me along this long road.  I followed the long route of French administration and it is not yet over.  The complex market of the fashion world often brings me back to reality with a bump.  It’s a constant battle to survive and any decisions I make are immediately shown to be good or bad, so the support of people around me is very important at those times.  The thing that really drove me to do it was a desire to work for myself and only for myself and to achieve my childhood dream.

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Why ‘Motus & Bouche Cousue’? (‘Mum’s the Word’)
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It was an expression that always made me smile when I was little.  The creation of my own label is the fulfilment of a childhood dream.  So I wanted to use this logic when choosing a name, and something reflecting a Tinkerbell-like world, that suits my collection.  I also think every woman carries her life in her bag.  She cultivates mystery in there; one does not rummage in a woman’s bag, which is a well-known fact!!  So, Motus… mum’s the word, say nothing… a woman conceals her sense of mystery in her bag.

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Photo : Timo Jarvinen

Photo : Timo Jarvinen

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What is a typical day in the life of a designer?

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My career does not really have a typical day, I manage my priorities.  The only common factor in my days is a lack of time; everything always has to be done straight away!  Every day is different, which is what pleases me about my lifestyle choice.
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What sense of satisfaction does it give you?
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My satisfaction at this stage is unfortunately still minimal.  My label is too new and I still have a lot of work to do.  On the other hand, when I go into a lovely boutique and I see my bags… I am like a child… it gives me a huge amount of personal satisfaction.  The fact that someone I don’t know has gone to the effort of buying one of my bags in a boutique, that gives me great satisfaction.

What advice would you give to aspiring designers?

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To follow their intuition, to overcome their fears and to find the courage to really believe in what they do, to turn their wishes into reality without ever resting on their laurels.

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Photo : Timo Jarvinen

Photo : Timo Jarvinen

If you are crazy about her bags, you can find them here : Motus & Bouche Cousue


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A la fois macadam et dune, Laure Dall’Erba est une jeune créatrice de 28 ans. Née à Paris, elle s’installe sur la côte basque à l’adolescence. Très tôt, sa passion pour la couture et les sacs à mains l’amène à signer ses premières créations qu’elle réserve alors à ses amies. Mais la magie opère et l’aventure ne s’arrête pas là … En 2007, Laure lance sa propre marque Motus & Bouche Cousue, un univers fée clochette pluggé de rock’n’roll attitude. Rencontre avec une jeune et talentueuse créatrice …

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Qui se cache derrière Motus&Bouche Cousue ?
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Je m’appelle Laure. J’ai 28ans, et je suis née à Paris. Je vis sur la côte basque depuis mes 15ans, et depuis 3 ans maintenant je poursuis mon rêve d’enfant, à travers ma marque Motus&Bouche Cousue. Je me lève le matin et j’ai la chance de pouvoir travailler pour moi même, juste pour moi et vivre de ma passion.

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Comment et quand a débuté cette aventure ?
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Suite à des études commerciales et après plusieurs expériences professionnelles, j’ai eu l’envie de me rapprocher du produit et de m’adonner à ma passion pour la couture. Je décide donc de monter un dossier  et de suivre une formation en couture. C’est ainsi qu’à 23 ans, je repars sur les bancs d’école avec des nanas âgées de 15 à 16 ans ! Une dure épreuve mais j’obtiens tout de même à la fin de l’année un BEP couture modélisme !
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Mon BEP en poche, je signe mes premières créations que je réserve à mes amies. Encouragée par mon entourage, c’est en octobre 2007 que je décide d’aller un peu plus loin en lançant ma propre marque. Je suis alors commerciale dans un show room et note les commandes des clients pour des grandes marques type Tara Jarmon, Bensimon, IKKS. Je négocie donc avec mon employeur de placer ma marque parmi les autres et enregistrent avec fierté mes premières commandes pour Motus&Bouche Cousue !
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La magie opérant, je commence à croire de plus en plus à cette aventure et décide donc de quitter mon emploi de commerciale et de me consacrer uniquement à Motus&Bouche Cousue.
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Aujourd’hui, je n’en suis encore qu’au commencement de cette belle aventure mais Motus&Bouche Cousue est le fruit de beaucoup de persévérance, un long parcours pas toujours très rose mais qui reflète l’envie de poursuivre un rêve de petite fille.

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Qu’est-ce qui t’as poussé à créer ta propre marque ?
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J’ai créé ma marque grâce à mon entourage qui croit en moi et qui m’a toujours soutenu à travers ce long projet. J’ai suivi les longues étapes administratives françaises. Et ce n’est pas fini. Le marché complexe de la mode me ramène aussi souvent à la réalité, c’est un combat permanent pour exister et le retour de mes décisions est immédiat dans le bon ou le mauvais sens ; le soutien de mon entourage est important dans ces moments là. Mais ce qui m’a vraiment poussé à le faire c’est l’envie de travailler pour moi et juste pour moi, ainsi de réaliser mon rêve d’enfant.

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Pourquoi Motus&Bouche Cousue ?
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C’est une expression qui m’a toujours fait sourire quand j’étais petite. La création de ma marque c’est la réalisation de mon rêve d’enfant. J’ai donc voulu rester dans cette logique dans le choix du nom de ma marque et dans un univers fée clochette pour les créations de ma collection. Je crois aussi que chaque femme trimbale toute sa vie dans son sac. Elle cultive le mystère, on ne fouille pas dans le sac d’une femme c’est bien connu !!! Donc Motus…on ne dit rien…la femme cache ses mystères dans son sac.

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Quelle est la journée type d’une créatrice ?
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La journée type dans mon métier n’existe pas, je gère les priorités,  le seul point commun de mes journées c’est le manque de temps, tout est toujours à faire pour tout de suite !! Chaque jour est différent c’est aussi ce qui me plait dans ce choix de vie.

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Quelle satisfaction cela t’apporte t’il ?
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Ma satisfaction est malheureusement encore minime. Ma marque est encore toute récente et il y a beaucoup de travail à faire. En revanche, quand je passe dans une très belle boutique et que je vois mes sacs…je suis comme une gamine….c’est une satisfaction personnelle énorme. Que quelqu’un que l’on ne connait pas fasse la démarche d’acheter mon produit dans une boutique, me procure une sensation de satisfaction énorme.

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Quels conseils as-tu à donner pour les apprenties créatrices ?

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De suivre leur intuition, de dépasser leurs peurs et de trouver le courage de croire en ce qu’elles font, transformer leur envie en réalité sans jamais se reposer sur leurs acquis.

Pour toutes les fans de ses sacs, vous pouvez vous les trouver ici : Motus et Bouche Cousue

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